Philadelphia-based marketing consultant helping small and mid-size businesses get clear on their marketing, convert more customers, and grow — without wasted time or budget. No fluff. Just clarity and results.
"Most small businesses are one clear message away from doubling their conversions. Clarity is the strategy."
— Kat Rousset
I'm Kat — a Philadelphia-based marketing consultant with 15+ years running digital marketing at a national scale. I've built e-commerce programs from the ground up, managed multi-channel strategies, and created marketing systems that drive real, measurable revenue growth.
Now I bring that same Fortune 500-level thinking to small and mid-size businesses that deserve better than generic advice and cookie-cutter tactics. You get senior strategy — without the senior price tag of a big agency.
What makes me different: I've sat in the seat where the strategy has to actually work. I won't recommend anything I haven't personally executed at scale. Based in Philadelphia and available remotely nationwide.
"Small businesses don't have a marketing problem. They have a clarity problem. Get clear on your message, your customer, and where to find them — and growth follows."
I work with small and mid-size business owners who are ready to stop guessing and start growing with a clear marketing strategy.
Salons, studios, coaches, consultants, contractors — businesses with great services that need a marketing system to match.
Founders selling online who are getting traffic but not sales — or who haven't figured out which channels actually drive growth.
Knowing this upfront saves us both time and leads to better outcomes.
Every engagement starts with understanding your specific business — not a template. No cookie-cutter playbooks, no wasted spend.
$2,500 — 2 week delivery
A complete review of your website, social, and email with a clear, prioritized action plan. The fastest way to stop guessing and start knowing exactly where to focus.
$4,000–$6,000 / month
Ongoing strategy and execution support. Your senior marketing partner on call — without the cost of a full-time hire or a big agency. 10–15 hours per month.
$15,000–$25,000 — 90 days
A full end-to-end engagement for businesses ready to build a real marketing system — from brand messaging and website to social, email, and beyond.
Every engagement follows the same four steps — so you always know where we are and what comes next.
30 minutes. I learn about your brand, goals, and biggest challenges. You decide if we're the right fit.
I audit your digital presence, analyze your channels, and identify the highest-leverage opportunities.
You receive a clear, prioritized roadmap — and a 60-minute session to walk through every recommendation.
Implement with my support, or continue as a retainer client. Your choice, your timeline.
Real outcomes from the work — built on the same thinking and process I bring to every client engagement.
"Three simple changes to the bio, website headline, and CTA. Inquiries tripled in 30 days. No paid ads. No new platforms. Just clarity."
Message clarity audit for a Philadelphia-area service business. Identified the exact conversion failures in their digital funnel and fixed them in two weeks.
"I was getting traffic but no sales. Turns out my product pages were the problem — not my ads. Fixed the pages, conversion rate doubled in the first month."
Website and e-commerce audit revealing a disconnect between ad traffic and product page experience. Prioritized fixes drove immediate revenue lift.
"I finally understood where to focus. I was doing too many things and none of them well. The audit gave me a clear top-5 list and I haven't looked back."
Full marketing audit for an overwhelmed founder. Delivered a ranked action plan that eliminated low-ROI activities and doubled down on what was actually working.
The fastest way to stop guessing and get a clear, prioritized plan for exactly what to fix first — and what to ignore.
Only 3 spots available per month · I respond to every inquiry personally